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Resilient Kids. Resilient Business.
Children's emotional health affects your team's performance.
Hero Cards® gives parent-employees practical, science-backed support to take home to their family - introducing tools they'll actually use.
46%
of working parents are concerned about their children’s mental health
Half of these
say it impacts their performance at work
1 in 10
parents have taken time off work to support their children’s mental health
* Deloitte Mental Health & Employers Report, 2024.
£8 Billion+
Is the amount lost to UK employers every year due to reduced performance, time off or leaving work due to their child’s mental health.
Most wellbeing programmes stop at the office door. And the ones that do include families? They add to parents' mental load, struggle to engage children, or scratch the surface without creating real change.
Hero Cards are different.
1 in 5 children will experience a mental health problem. That’s a lot of parents worrying about their kids.
Children’s mental health affects employee well-being and costs employers billions through reduced performance, days off work and turnover.
Supporting parents and their children isn’t optional — it’s business-critical. Hero Cards teach CBT-based resilience skills to children and the whole family, improving wellbeing at home while reducing stress and worry at work. They give employees practical tools that work, without adding more to their plate.
We all want our children to have good mental health
But many of us were never taught emotional coping skills ourselves. It can be hard to know what to say or how to start the conversation with our child. In the absence of healthier ways to cope, kids often do what many of us do. Avoid, worry, distract themselves, shut down, try to please or be perfect, or get angry - even though these reactions rarely help in the long term. So how do we teach our children a better way?
Hero Cards® makes it easy.
Created by Psychologists & teachers
Hero Cards are a supersized deck of 49 cards that harness the power of proven cognitive therapy techniques to support children to build confidence, calm and coping habits that last a lifetime. Guiding children aged 6–12+ years through simple 5-step journeys builds their resilience for everyday life
we are different
Unlike other employee well-being programmes - this is for the whole family, because child well-being affects parent-employee well-being. The cards go deeper — teaching Cognitive Behavioural Therapy for helpful thinking and coping. They are also intentionally non-digital to facilitate communication and connection.
Why It works
This is different. Here's why.
Based on psychology
Utilises Cognitive Behavioural Therapy (CBT) and other approaches adapted for children that teach skills for life.
learning what doesn't work
Power Stealers cards help children spot coping traps without shame - like worry, people-pleasing or avoiding.
Builds empathy and emotional safety
Hero-led stories let children explore a hero’s emotions first before their own, alongside learning how others might feel differently.
Tested with experts & families
Developed with experts and tested with teachers, professionals, parents and children.
Real tools for real life
49 cards that kids can come back to and use whenever they need them.
NO EXPERTISE NEEDED
Fully guided and child-led. Just pick a card, follow the colours and begin.
Children learn to better understand and name their thoughts and emotions, and recognise how these feelings can show up in their body. They discover common Power Stealers - like worry, avoiding things, perfectionism or people-pleasing - and explore how to create more balanced and helpful thoughts that support their self-esteem and emotional strength.
Along the way, the Superpowers help kids build practical skills to calm their body and navigate challenges such as anxiety, worry, bullying and low mood - helping them become more resilient and confident.